All issues
Co-hosting might be the best thing you do all year.
Two networks in one room, and a guest list neither of you could fill alone.
Last week we said keep the invite personal. Its only job is earning the click. And, co-branding works better on the registration page anyway.
But, putting both logos at the top isn’t really enough for co-branding…
The invite earned the click, so the page has to earn the yes.
Real co-branding is when a guest sees the room belongs to both of you.
Give each host real presence on the page, not just a logo. That’s what earns the yes, and what keeps your co-host from feeling like a guest at their own event.
Office Hours today at 2pm ET. I’ll build one of these pages live and show you where the second name actually earns its place. Come watch.
P.S. We’re piloting a Co-Host Concierge program for readers: a neutral space for you and your co-host, and we’ll teach them the platform so you don’t have to. Want in? Just reply.
The Shortlist Tuesday
One move, every Tuesday
One move every Tuesday for running your next dinner, AGM, or summit like your hundredth. Two-minute read, from the team at Gatsby.
You're in. First move lands Tuesday.
