FEB
26
February 26, 2025, 1-4PT
San Francisco
(in-person, exact location TBA)
This event is designed exclusively for Pre-Seed to Series B founders. Spots are limited.
Application deadline: February 18th.
Selected participants will be notified by February 21st.
Join us for a unique opportunity to receive personalized guidance from Kady Srinivasan, former CMO of Lightspeed Inc.
Kady will provide actionable feedback to founders who are looking for guidance on:
🔹 Org Design – Who to hire at what stage, necessary skill sets, and team structure.
🔹 GTM Machine Building – Sales models, marketing compensation, and the right time to start outbound efforts.
🔹 Positioning & Branding – Defining your platform’s positioning, ideal customer profile, and when to invest in brand marketing.
About Kady
Kady Srinivasan is a seasoned Marketing and GTM leader, most recently serving as CMO at Lightspeed Inc. (NYSE: LSPD), a $1B revenue company, where she drove 25% YoY growth and 4x marketing efficiency, leading to Lightspeed’s first profitable quarter in two decades. Recognized by Global HotTopics in 2024 as one of the world’s top 50 CMOs—and previously named one of the world’s top 20 Chief Marketing Officers in 2019—Kady has built her career on delivering significant revenue impact and guiding companies to successful IPOs.
Before Lightspeed, she served as the first Global Head of Marketing at Klaviyo, overseeing nearly 3x growth in ARR (from $150M to $600M) and laying the groundwork for a successful exit. While at Klaviyo, she led a comprehensive rebrand, established new market positioning that secured the company’s category leadership, grew the PLG business by 50% annually, and implemented a full pricing and packaging overhaul.
Her prior stints include GTM leadership at Dropbox driving pre-IPO momentum and CRO at Owlet, a consumer tech scale up.
Over the past decade, she has built and led diverse GTM motions—from PLG and inbound sales to enterprise GTM—mentoring future CMOs along the way. A sought-after SaaS & AI speaker, she has spoken at SaaStr annually since 2017, serves as a Venture Advisor at Relay Ventures, and is a guest lecturer at Stanford. She lives in the East Bay with her husband and son.